Amongst the many, many details involved in developing the message-in-a-bottle social networking site Botl®, there have been two steps that have been particularly meaningful.
The first was securing the domain name, www.botl.com. We were fortunate to obtain that four-letter domain for under $5,000, a testament more to patience and determination than to my negotiation skills.
The second was registering our trademark. It may not seem like a big deal, but it’s my first government-issued piece of “intellectual property,” and it at least feels like a major step towards Botl® becoming something important. Plus, it came in a beautiful blue folder embossed with gold!